Strategic Advisory

Expert Counsel When It Matters Most

Some moments define companies. The decisions you make in these moments determine everything that follows

Access decades of operational expertise when the stakes are highest

Critical Moments Need Experienced Guides

You're facing a decision that will shape your company's future. The board is asking tough questions. Investors want answers. The clock is ticking

This isn't the time for theory. You need someone who's been here, made these decisions, lived with the consequences, and learned what works

That's exactly what we provide

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Advisory Services

Board & Investor Advisory

When scrutiny intensifies

Critical Questions We Answer:

Is our commercial engine scalable?
What is the realistic revenue potential?
Can this team deliver the growth plan?
Where are the hidden risks and opportunities?

How We Help:

Commercial due diligence preparation
Board presentation development
Investor readiness assessment
Independent commercial evaluation
Growth strategy validation

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Transaction Support

When everything is on the line

M&A Situations We Navigate:

Pre-acquisition commercial assessment
Post-merger integration planning
Synergy identification and validation
Sales team consolidation
Commercial separation (carve-outs)

Our Expertise Includes:

100-day integration plans
Cultural compatibility assessment
System and process integration
Talent retention strategies
Revenue protection during transition

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Turnaround & Crisis Management

When time is your enemy

Crisis Triggers We Address:

Multiple quarters of missed targets
Mass talent exodus
Major customer losses
Competitive displacement
Investor confidence crisis

Rapid Response Includes:

30-day situation assessment
Stabilisation planning
Quick wins identification
Communication strategy
Recovery roadmap development

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Growth & Strategy Planning

When the path forward is unclear

Strategic Decision We Support:

Market expansion evaluation
Channel strategy development
Pricing and packaging optimisation
Competitive positioning
Build vs buy analysis

Deliverables Include:

Market opportunity assessment
Go-to-market strategy design
Resource requirement planning
Risk mitigation strategies
Implementation roadmaps
Commercial upskilling and mentorship

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Engagement Models

Retained Advisory

Monthly strategy session
Board meeting participation
Always-available counsel
Crisis response capability

Project Advisory

Defined scope & timeline
Clear deliverables
Intensive engagement
Knowledge transfer

Fractional Executive

Part-time CRO/VP Sales
Team management
Transformation leadership
Interim coverage

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Fractional Leadership

Access strategic sales leadership without the full-time cost

Our fractional service provides experienced SaaS sales leadership for specific projects, growth phases, or organisational transitions

We integrate seamlessly with your team, improve sales processes, mentor existing talent, and implement continuous improvement frameworks - delivering executive-level expertise precisely when you need it

Go To Market Planning

We help SaaS teams build executable GTM strategies that define your ideal customers, value proposition, and sales channels

Through collaborative analysis and planning, we create alignment between sales, marketing and product - transforming your innovation into market success with measurable paths to revenue

Curiosity Deficit Diagnostic

The rapid assessment tool designed to help leaders quickly identify whether their organisation is suffering from insufficient curiosity in the sales process

This diagnostic serves as an entry point to deeper assessment and provides immediate visibility into potential areas for improvement once completed

Continuous Learning Assessment

Evaluate how effectively your sales organisation captures, distributes, and applies insights gained through customer interactions

Create a powerful competitive advantage that grows over time

Sales Leadership Selection

Make confident hiring decisions for your critical sales leadership roles.

We help SaaS founders define:

- Precise requirements/Role definition

- Assess candidates effectively objectively

- Successfully integrate new sales leaders
- Reducing hiring risk while accelerating the impact of these pivotal appointments

Founder-Led Sales Enablement

Enhance your personal effectiveness in critical sales conversations. We help founders and executives develop the strategic selling capabilities needed when engaging with key prospects and customers

Through personalised coaching and practical frameworks, we strengthen your:

- Questioning techniques

- Value articulation

- Objection handling

Ensuring you represent your solution effectively while gathering essential market insights during crucial early customer conversations

Sales Transformation Leadership

Successfully guide your organisation through significant changes in sales approach. We help executives plan and execute transformational initiatives related to sales methodology, team structure, or go-to-market strategy

Our change management approach addresses leadership alignment, communication planning, capability building, and reinforcement mechanisms - ensuring your strategic sales initiatives deliver their intended impact

Private Advisory for Sales Challenges

Access confidential, expert council on your specific sales leadership challenges. We provide SaaS founders and executives with one-to-one advisory support addressing your most pressing sales questions and concerns

Through structured problem-solving sessions and ongoing consultation, we offer objective perspective, practical guidance, and implementation support - creating a trusted space to work through complex sales leadership issues with complete discretion

Sales Organisation Design

Build the optimal sales structure to support your current stage and future growth ambitions. We help founders and executives design sales organisations with clearly defined roles, effective reporting lines, and appropriate specialisation

Our approach addresses territory models, compensation structures, and advancement paths - creating scalable frameworks that evolve as your company grows from early adopters to mainstream market penetration

Strategic Advisory

Critical Moments Need Experienced Guides

Advisory Services

Board & Investor Advisory

Transaction Support

Turnaround & Crisis Management

Growth & Strategy Planning

Engagement Models

The First Step Is Always Diagnosis